Hoorbeautyps

حور منها و اليها جمال يعود لأصله

HOOR
BEAUTY

Beauty fuelled by nature.

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Glow Bundle

190.00 NIS

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Mascara

140.00 NIS

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Eye Liner

95.00 NIS

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What is Alathmad

Al-Athmad, is a rare natural mineral stone that has been finely ground into a rich black powder for centuries and used as traditional kohl eyeliner.

More than a cosmetic, Al-Athmad was prized across Arabia and beyond for its healing and beautifying powers. Women treasured it as a beauty ritual passed from mothers to daughters, while men used it to protect and strengthen the eyes.

Why it’s unique:

A natural mineral, not synthetic or chemical.

Defines the eyes with a deep, pure black color.

Helps strengthen and soothe tired eyes.

Supports natural eyelash growth.

A timeless symbol of Arab heritage and elegance.

Today, HOOR has revived Al-Athmad with modern refinement and purity standards, transforming this ancient ritual into a luxury beauty experience. Every stroke of ithmid carries history, culture, and the promise of natural beauty that lasts.

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HOOR Where Heritage Meets Modern Elegance

At HOOR, we believe beauty is more than appearance it is legacy, artistry, and confidence in every detail. Inspired by centuries of Arabian tradition and reimagined through modern innovation, our mascaras and eyeliners are crafted to bring timeless allure into the rhythm of today’s world.

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